Key Responsibility Areas (KRAs):

• Developing and executing social media strategies across platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).
• Creating engaging content (text, image, video) tailored for each social media channel.
• Managing social media campaigns, community engagement, and audience interaction.
• Analyzing social media performance metrics and generating insights.
• Monitoring social media trends and competitor activities.

Companies that hire:

• Digital Marketing & PR Agencies: Ogilvy, Edelman, Weber Shandwick, Gozoop, FoxyMoron.
• E-commerce & Fashion Brands: Myntra, Nykaa, Zomato, Swiggy, Fabindia.
• Media & Entertainment: Production houses, news channels, OTT platforms.
• Hospitality & Travel: Hotel chains, online travel agencies.
• Corporates: Most large and medium-sized businesses across all sectors with an active brand presence.

This information should help you enhance the career prospects section for your Digital Marketing course.