Key Responsibility Areas (KRAs):

• Conducting keyword research and analysis to identify ranking opportunities.
• Optimizing website content, structure, and technical aspects for search engines.
• Building high-quality backlinks and managing off-page SEO strategies.
• Monitoring website performance using tools like Google Analytics and Google Search Console.
• Staying updated with search engine algorithm changes and SEO best practices.

Companies that hire:

• Digital Marketing Agencies: Many specialized SEO agencies, as well as full-service digital marketing agencies.
• E-commerce & Online Businesses: Flipkart, Amazon, Myntra, Zomato, Swiggy, MakeMyTrip.
• Media & Publishing Houses: Times Internet, India Today Group, NDTV.
• IT Services & Web Development Firms: Companies that offer web development often have in-house SEO teams.
• Any company with a strong online presence seeking organic traffic.